5 Steps To Building A Successful Business
Many people create a business from their passion and the majority of the time spent on the product and delivery. In these instances,...
Exciting Times
I have had to turn my attention to the Fanalyse project that I am building with Barrie McAuliffe and Neil Lewis. We are creating a...
Success or Discounting
The goal of all marketing in sport is to create grab attention and create an action. The primary goals are to get people through the...
Will it make your boat go faster?
Does it make the boat go faster? I read a great book that talks about Ben Hunt-Davis and how the team won Olympic Gold at the Sydney...
Humility and Leadership
To be a good leader you have to have the humility to know that you don’t know everything and have the ability to surround yourself with...
Create A Story, Not A Brand
I have said many times, I would hope that all the very talented marketing people in the world would come up with a better adjective than...
People don't leave companies they leave bosses.
What is an empowered workforce? How do empowered people feel? If you want a simple line, an empowered workforce is one that has an input...
Are you a Dictator or a Communicator ?
The key to success in any business or organisation is effective communication. As human beings, we make far to many assumptions. We...
Work on the business not in it
Work on the business and not in it. The art to good management is delegation. How many of us on a daily basis think, “If you want...
Sausage or the Sizzle
Sausage or the Sizzle? People don’t buy what you do they buy why you do it. If you thing of these two areas; the Sausage is the commodity...
