Hearts & Minds
Hearts and Minds Do you capture hearts and minds in your business? We all know that people like to do business with people they know, but...
Focus on building relationships not results
We all get measured on budgets and results. We have to sell more of what ever our product is than last week, month and so on and so...
Building communities not crowds
How many marketing departments build a community or are they just after crowds? Marketers jump for joy when their company has hit another...
Outside in not inside out
When was the last time you spoke to your customers? Importantly, when was the last time you listened? When was the last time you asked...
Preservation not Innovation
How many people in your organisation preserve the status quo in fear of change and progress? As one famous saying goes, “If Thomas...
Good is no longer good enough
Good is no longer good enough One of the latest thing I heard at a business conference is mediocrity kills. I am afraid that train has...
CRM the Holy Grail
How many marketing departments thought CRM was the Holy Grail? I would guess quite a few. The real question is how many people are using...
